The idea so far:
Turn the process on its head. Instead of building the prototype and then testing it in market/focus-groups, test the idea and then build if the fish(!) are biting.
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Author: Adi
Catholics have the Vatican Muslims have Mecca Jedi’s…
Catholics have the Vatican.
Muslims have Mecca.
Jedi’s have Forbidden Planet.
Why have I not visited this place till date?! http://www.yelp.co.uk/biz/forbidden-planet-london
Shit Hank Moody Says
Sometimes it is better not to touch your dreams.
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Advertising Effectiveness
If you ever wondered about the effectiveness of advertising in turning a product or a campaign around (for good or for worse), this might help. According to numbers published by WSJ,
43% of all spending by Super PACs so far has been to oppose Newt Gingrich.
75% of all ‘opposing’ spending by Super PACs has been targeted at Newt Gingrich
Super PAC spend opposing Newt Gingrich was 8.7 times of spend supporting him.
If the result in South Carolina and the ratings in Florida are any indicator, these figures seem to be presenting a pretty damning statement against advertising effectiveness.
I came here tonight because when you realise…
I came here tonight because when you realise that you want to spend the rest of your life with some body, you want the rest of your life to start as soon as possible.
Harry, in Harry met Sally.
Kili aftermath The toenail that I’d been told…
Kili aftermath: The toenail that I’d been told will come off is only 40% off. The one I’d been told will heal, is 90% off.
Love. Hate. Cyclists. Drivers.
[P.S.: Even as enthusiastic a cycling supporter as me believes that to be a bit of an exaggeration :)]
My deep down belief about how to…
“My deep down belief about how to build a baseball team is at odds with my day-to-day personality. It’s a constant struggle for me.”
Billy Beane in Moneyball
Listening to a playlist of about 20 songs…
Listening to a playlist of about 20 songs while working. The only time I get stuck is when these few lines come up once every while.
Ma ne khat me kya likha tha
Jee tu jug jug ye likha tha
Chaar pal bhi jee naa paaya tuYaaron se nazrein mila le
Ek baar tu muskura de
Uth jaa saale yun satata hai kyun
Dunno if it’s me missing Ma, missing friends back home, missing home, or just the actual words used. Need to delete the song from playlist if I wish to continue working without getting any more senti… :(
A literal translation of the lyrics for my non-Hindi speaking readers:
What did Mom say in her letter?
Have a long life, she said
But you didn’t even live for 4 moments.Look into friends’ eyes
Smile once
Get up bastard, why do you bugger us so..
Context: One of 3 close friends living in a hostel is seriously ill and the other two are praying/singing for him to recover.
Song: Jaane nahin denge from the movie 3 idiots
The Divided Brain
Loved the ending:
“The intuitive mind is a sacred gift. The rational mind is a faithful servant.” – Einstein
We have created a society that honours the servant but has forgotten the gift.