If you ever wondered about the effectiveness of advertising in turning a product or a campaign around (for good or for worse), this might help. According to numbers published by WSJ,
43% of all spending by Super PACs so far has been to oppose Newt Gingrich.
75% of all ‘opposing’ spending by Super PACs has been targeted at Newt Gingrich
Super PAC spend opposing Newt Gingrich was 8.7 times of spend supporting him.
If the result in South Carolina and the ratings in Florida are any indicator, these figures seem to be presenting a pretty damning statement against advertising effectiveness.