Since its founding, Twitter has made a religion of listening to users. After all, they came up with some of the company’s best ideas — including the hashtag, reply and retweet. After the flow of good ideas from users stopped, Twitter was hard-pressed to come up with its own.
By integrating ‘reading’ and ‘writing’ in the same app, you’re forcing the bigger user group1 to also confront tools designed for the smaller user group.
On mobile – skewed by design more towards consumption, than creation – I assume the disparity in these two user groups is even bigger.
Having a standalone reader app, allows it to reach a much larger use case – ‘Help people follow, read, discover’.
Compare this to current use case – install it if you…
post to WordPress frequently from mobile, or
love reading in WordPress reader, despite having little use for other three tabs – write, manage, and notifications?!
A really good standalone reader helps plug in a singular user need2 – reading. That need, in terms of following blogs and websites, only rarely overlaps with the other need that the app currently fulfils – writing.
Though it will place it in competition with feed readers like Feedly, it also has 2 unique benefits as well:
Close integration with a writing platform (related posts, comment & like directly from reader),
The abandoned Google Reader audience that just wants to follow and read feeds, without being overwhelmed with magazine interfaces and more.
A good, successful reader mobile app with large user-base will, eventually, help close the RoI loop: suggest (through ‘discover’) other WordPress/Jetpack blogs, creating an incentive (or delivering reward) for creators using WordPress.
One definition of readers and writers:
– Writers: 7-day active writers – users who posted at-least once a week.
– Readers: Unique visitors per week – including logged-in users, not-logged-in readers, and from feed readers.
Another definition (more relevant to determining use case ratios):
– Writing: Posts /week.
– Reading: Page views /week – again, including not-logged-in readers, and from feed readers. ↩
Should some day also write a similar, smaller, post on WordPress Calypso’s interface – how it needs to be split from current two, into three sections. Currently, the ‘write’ and the ‘manage’ use cases are mixed into the same tab, while ‘read’ is in its own.
Ideally, ‘write’ and ‘read’ – each a singular, frequent use case – should have their own tabs. ‘Manage’ can be in a far-removed tab, or behind a ‘manage’ button. ↩
A minimal, no-frills blogging app with markdown editing2, inline tagging support3, and draft auto-sync4 to WordPress and Medium
I find WordPress‘ editor too cluttered (despite the distraction-free mode), and Medium‘s too fiddly-gimmicky. In fact, I write most of my posts these days in another Automattic product – Simplenote, and then copy it to my WordPress blogs, or Medium for final editing, formatting, etc.
My WordCounter Chrome app already supports Markdown Extra. Reusing that code, adding Medium & WordPress API support, and adding a #tag parser shouldn’t take long. The only question is do I care about it enough to prioritise it over all the other stuff that’s on the backlog?
For the last couple of months that I’ve had this idea, the answer has been no.