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Tag: Desire

Marketing, Sales, Desires.

Marketing is to create desire
Sales, to fulfil it
Account Management, to keep them coming for more just cause they like you.

Was trying to convince a friend of the small, yet significant, difference between Marketing and Sales. Rather than go into details of how one is a cost-centre and other a revenue centre, found this differentiation a lot more significant and relevant.

Do you think Marketing and Sales (and Account Management) are that different functions or just different names of an all-encompassing role?

Continue reading Marketing, Sales, Desires.

Format QuotePosted on December 25, 2012December 25, 2012Categories MarketingTags Account Management, Definition, Desire, iQuote, Marketing, SalesLeave a comment on Marketing, Sales, Desires.
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