Marketing is to create desire
Sales, to fulfil it
Account Management, to keep them coming for more just cause they like you.
Was trying to convince a friend of the small, yet significant, difference between Marketing and Sales. Rather than go into details of how one is a cost-centre and other a revenue centre, found this differentiation a lot more significant and relevant.
Do you think Marketing and Sales (and Account Management) are that different functions or just different names of an all-encompassing role?