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Tag: Account Management

Marketing, Sales, Desires.

Marketing is to create desire
Sales, to fulfil it
Account Management, to keep them coming for more just cause they like you.

Was trying to convince a friend of the small, yet significant, difference between Marketing and Sales. Rather than go into details of how one is a cost-centre and other a revenue centre, found this differentiation a lot more significant and relevant.

Do you think Marketing and Sales (and Account Management) are that different functions or just different names of an all-encompassing role?

Continue reading Marketing, Sales, Desires.

Format QuotePosted on December 25, 2012December 25, 2012Categories MarketingTags Account Management, Definition, Desire, iQuote, Marketing, SalesLeave a comment on Marketing, Sales, Desires.
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