Flash Thought: TV network executives have a good reason to hate this late London summer, don’t they?
It’s their best advertising season with all the latest programming lined up, and yet we’re all ignoring the tellys and heading out to parks & pubs making most of the sunshine.
Having paid huge sums for syndicating new series and advertising them all over town, what would you do if you were faced with this delayed flourishing of summer:
- Delay the seasons programming by a week or two?
- Bait & wait, trying to grab an early hook for winter?