India’s premium smartphone segment grew 29% YoY in 2019; Apple was the fastest growing brand, up 41% YoY, and OnePlus maintained its No. 1 position
—The Economic Times (via Techmeme)
This headline is bothering me. It appears to present the idea that the Indian market is (finally) turning towards premium smartphones. But these numbers only present half the story.
It’s great the the premium smartphone segment grew 29%, and Apple’s sales (I presume) grew 41%. But from what base did they grow?
Also, how fast did the overall smartphone market grow? If the overall smartphone market grew by more than 29%, then the market share of premium segment actually shrank.
Half the numbers, half the story. Still makes it to the front page of Techmeme :/