The bias towards Apple in mobile apps is already well established with many developers bringing out apps just/first for iOS. Two recent launches might be an early indicator of how that shift towards Apple is taking place on the desktop as well:
This could just be a coincidence, but those responsible for Windows over at MS should take this pretty seriously. It isn’t that there haven’t been Mac-only developers in the past, but this time it’s different. Back then Mac was a niche platform used by heavy graphics users, apple-fans and few others. Today, Mac is going mainstream, fast. Most developers and designers these days have Macs as their primary PC and their investors mostly work on Macbooks too. This creates an ecosystem, specially for startups, where most people involved work primarily on a Mac. So far, though most of the folks in this ecosystem use Macs, they still consider Windows support as a core for success on the desktop.
This is where these two launches could make a difference. The issue is that both Lytro and Bitcasa are relatively high-visibility product launches within the developer / startup community. If they do even moderately well with Mac-only launches, it sends out a signal to all the app developers out there that Mac-only/first works. Add that to the popularity of Mac as a platform within the community, and we are only a small step away from a flood of independent developers deserting, or delaying, support for Windows.
Folk at Microsoft will remember how support from 3rd party application developers was a big factor in Windows taking off initially. If they don’t act soon, they’ll see the same flood of 3rd party developers start to migrate to Apple, hurting MS much more than piracy or cloud computing has.
If I were responsible for Windows at MS today, I’d throw everything – money, influence, marketing support, etc – to get these and any other high-profile apps / devices to launch with Windows support, if not exclusively on Windows. Continue reading Wither Windows?
“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
You lived hungry. You lived foolish. And you taught us how to live.
As a cyclist, I keep exploring route mapping and live tracking apps. This weekend it was the turn of mapmytracks, thanks to all the attention focussed on rocket2LEJOG attempt.
But this post is not about a route mapping / tracking website, or about that attempt. It’s about the interesting approach mapmytracks has taken to app development.
They’ve developed official iPhone, Blackberry and Nokia apps. They don’t have an Android app, yet, but openly link to alternative Android apps that work with their API providing both live tracking and route mapping.
I like this approach, coming as it is from a website in a cluttered & competitive space. By providing an API and advertising / linking to compatible apps, they don’t have to compete with the huge number of similar apps in Android marketplace. Yet, they enable people on the most widely used smartphone OS to connect to their platform.
In one move, they’ve reduced their own efforts towards developing an Android app, ensured presence on multiple apps on that platform, and yet given them the option to, some day, buy the app that emerges as most successful on Android.
Are there other small firms out there, developing and owning the platform while providing APIs and encouraging outside developers to provide mobile apps for it?
Why don’t more startups that are targeting to become a ‘platform’ use this with an app+api strategy?
“This is going to be launched on the market with the velocity of a fire hose and is going to just come in and take away iPad 2 sales so quickly that by the time we get to final hearing the full impact of the patent infringement will be to the detriment of Apple and to the benefit of Samsung.” – Apple’s Lawyers on the Galaxy Tab 10.1
If I were Samsung, I’d highlight those quotes in my product advertisements.
Might even finally offer Apple some royalty payments, for using the quote :)