Thoughts on Google’s new Inbox

InboxByGoogle
Inbox, By Google

It started with this:

Looking at the timeline, it seems I’m not the only one who got an Inbox invite I’m the last hour

@adityabhaskar

Summarising what I’ve been tweeting about my early impressions of Inbox.

First impression

Started off being surprised by the app speed, both on the laptop and Nexus 5. The Gmail app had become laggy on the N5 recently, and has been slow for a long while on the web. Inbox was pleasantly, surprisingly fast. (Aside: Gmail on N5 may be slow because of the amount of email that I’ve marked for offline storage. No such setting in Inbox).

Getting used to the new sorting concept takes a little effort. While I’ve been using, and loving, Gmail’s automatic labels, they were always hidden away from the view in the main Gmail apps. In Inbox, by default, they’re right there on the main screen, with older email from the primary inbox shoved further down. This can, and needs, to be fine tuned for each user’s taste, but I wonder how many regular users will know how to, or even bother?

Second impression

After more fiddling around with Inbox: I like it on the phone. It’s fast, it’s clean, and gets right to business. On the PC, I still prefer the good old Gmail. Mainly because I’m over dependent on keyboard shortcuts for everything – actions and traversal – which Inbox doesn’t support very well yet.

Another observation – people like me who delete unwanted emails, instead of archiving them, might have a few OCD issues with using Inbox. The default ‘mark-it-done’ action just archives the email. Doesn’t even mark it read before archiving. Very bad for my inbox hygiene OCD.

Aside

Inbox feels like a great tool for people who get large volumes of email. Those with fewer mails may find it an unnecessary complication of the simpler Gmail client.

Which makes me wonder, is the Google Inbox a product that answers the need of valley/tech users, or did Google actually research ALL its Gmail users’ behaviour?

Treatment of email inbox as a to-do list, and focus on quickly dealing with larger volumes of email, shows Google is trying to respond to the chatter around ’email overload’ and ‘disrupting email’, and building up on work that apps like Mailbox are already doing.

My worry is are the chatterati who this app responds to really that big a target market1, or could Google be ignoring the silent masses? The pickup of Inbox, and continuing development of default Gmail app might help answer these questions.

Aside:

https://twitter.com/adityabhaskar/status/525627351670202369

UI Hiccups

I abandoned the Inbox web app on laptop after the first night. It’s become my default app on the N5, though. The UI of the Android app still feels a bit broken, though.

The first big negative, for me, was discovering that we can’t share links (using Android’s share intents) in emails using the Inbox app. The default Gmail app allows this nicely. It’s sad that Inbox had to break this link sharing facility – can’t add articles directly from newsletters to Pocket anymore, and so can’t quickly mark them done! :(

Another UI fail that slows me down quite a bit: Can’t quickly run through emails by swiping right-left from an open email to next-previous email. This swipe-traversal made quickly running through the updates folder so easy in the Gmail app – start at first email, and quickly read through all before archiving/deleting them all. Doing the same in Inbox app, requires a lot more tap actions!

A final, small hiccup – In the Gmail app, users could save any attached photos directly to Google Drive. This too seems to have been broken in the Inbox app.

Summary

I like the direction Google has taken with the Inbox app. It may not suit all Gmail users, but for those like me who get a lot of email (and are willing to tune the app to their needs), it’s perfect. It also helps that it isn’t replacing the original Gmail app, which may still be a better option for a lot of users. There are still quite a few UI gaps, which I hope will get filled quickly since the app is still in its early roll out phase.

Continue reading Thoughts on Google’s new Inbox

Distribution versus Product

What comes first – distribution or the product?

To most businesses, this isn’t even a question – there’s nothing to distribute without the product, so it comes first. But in the new era of lean startup, it’s something to ponder upon for those starting up today.

In the established, fast fading way of building startups, the distribution problem is generally tackled after the product-market fit has been achieved. The focus is on iterating the product based on customer feedback(?) till a P-M fit has been achieved, when you switch to focusing on distribution.

The problem with this approach is demonstrated by the thousands of untouched, unloved landing pages littering the Internet. How do you get valuable, and wide-based customer feedback on your MVP, if you have no distribution – no way of reaching a large number of users.

Low, and reducing, cost of developing MVPs means the battle line is shifting. It’s not as much about building the product right any more, as about getting the right product to the correct, target market. And while the cost of developing that MVP (whether a landing page or more full formed) is coming down fast, the cost of reaching a large number of relevant, interested users (to get the feedback from) is actually increasing due to the large number of MVPs seeking them out.

Continue reading Distribution versus Product

Equity Funding – Additive, not Dilutive

Matt Robinson GoCardless - Raising Money Additive Not Dilutive
Matt Robinson, from GoCardless, at Google Campus’ fund raising #campusedu event

What?

Dilutive = money out (previous stakeholders cashing out)
Additive = money in (to company’s coffers)

Continue reading Equity Funding – Additive, not Dilutive

Just another day in the life of an independent developer

Me: “I can’t release the update yet, I need to fix X and Y first!”

Me: “Listen dummy, yes they need doing, but X and Y are already that way in the latest build and you’re sitting on fixes for A, B, C, D and E, do a release.”

Me: “I can’t release the update yet, I need to fix X and Y first!”

Chris Lacy, on Google+

Risk – Statistics, norms & decision fatigue

They wouldn’t think of preventing many statistically riskier parenting decisions so long as those decisions jive comfortably with social norms.

Source: Working Mom Arrested for Letting Her 9-Year-Old Play Alone at Park – The Atlantic

This problem is everywhere – social behaviour decisions, government policy implementations, day-to-day corporate decision-making. The reason, hinted at in the quote above, is two-fold:

  1. Strength of ingrained social norms
  2. Mental effort required to understand statistical risk of decisions

Other potential reasons, I guess, are:

  1. Decision fatigue, or coping mechanisms for it – people avoid making decisions requiring involved thinking if they can get away without them , and
  2. Conflict avoidance – going with less controversial, more socially accepted option, even if it may be the worse/wrong choice.

What can (should) be done to overcome these hurdles? (Other than defining regulation more rigidly to take decisions out of hands of people, and/or ‘educating’ people)