Saw this chart – on prices in a car segment in the US – in this article in The Economist. I just couldn’t get over how grossly it misrepresented the data, so here’s the crib.
On a quick look, the chart above seems to indicate that the US government discounts electic car prices by anywhere from 37.5% (BMW i3) to 60% (Tesla Model 3) of the total price – the ratio of light blue bar segment to total.
The reason for this apparent fallacy is the cropped axis on which the values are plotted – instead of starting from zero, it starts from about $22,500 and goes up to $45,000. Adding to the crime of cropping is the location of the axis labels – in the already text heavy section on top.
Result: most viewers would casually interpret that tax credits form a huge rebate on electric cars.
The interpretation changes quickly when the axis is expanded to start from zero.
The tax credit is now clear as just a small share of the real price – a standard $7,500, whatever the car price – rather than a hefty 60% for a Tesla Model 3.
What’s more, it now highlights how competitively priced the Tesla Model 3 and Chevy Bolt are, even if the price subsidy is removed – only BMW 3 series beats them. And that’s before the running & servicing cost savings are accounted for.
Don’t crop the axis!!
Based on my experience of reading, and creating, countless charts – one of my key learnings is simply:
If the axis are cropped, the chart creator is trying to send a false reading – so dig in deeper.
In the case of this chart, the cropping is compounded by hiding the labels in the text heavy section of the graphic.
It’s either a super lazy job by the chart making (and the editor). Or a case of making the chart fit the story / bias.
Please, don’t do it.