A page turner introduction to Amazon’s history. Brad has had long and deep view of Amazon’s evolution and has used it to good effect. The crazy early years at Amazon seemed as exhilarating as scary for the people there. Reinforced my impression of Amazon as a good place to shop (customer centricity) but not to work (no respect of people or their lives). As a sign of how fast Amazon moves, this book already seems a bit outdated on the newer bits.